American Airlines, Apple team up for free in-flight music.
American Airlines is partnering with Apple Music to give passengers access to millions of songs during their flights, the latest salvo in an ongoing race by carriers to improve on-board media offerings.
American’s arrangement will allow Apple Music customers to access the service for free using in-flight wireless internet. Those without an Apple Music account can sign up onboard to receive free access for three months.
The free Apple Music streaming will be available Feb. 1 on aircraft equipped with high-speed satellite Wi-Fi.
American and other airlines have been investing heavily in new free options for passenger entertainment during flights.
It’s being driven in part by a new wave of in-flight Wi-Fi technology that’s enabled higher speeds and can support more users at once. Last September, the carrier announced free live television for its flights, a service that’s now available on 550 aircraft. In 2016, it made all of its onboard movies free for customers.
American has 570 aircraft with high-speed Wi-Fi and expects to have it rolled out to its entire domestic fleet by the middle of 2019.
American’s Apple Music announcement came the same day that United Airlines announced it was making free its live-streaming television offering DirectTV after previously charging as much as $7.99 for the service.