United Airlines goes out with the gold.
United Airlines has refreshed the look of its fleet — a visual representation of United’s ongoing brand evolution while staying true to its history, according to the airline.
“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”
The next iteration of United’s livery prominently features three shades of blue – Rhapsody Blue, United Blue and Sky Blue, a news release stated. The airline is keeping its iconic globe logo on the aircraft tail.
United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray, according to the release.
In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago.